A shot across the bow
Generally speaking, you know it’s serious when someone who is detested says something loud and proud to reduce them even further in your estimation. Think a train company that says customers need to be grateful that the service is now running on time after cancelling 30% or more of the services, and offers a reduced timetable! Or maybe a businessman that leaves pensioners in the lurch and demands people should not stare as it upsets him…
2 mins